• 3 Things You Should do Before You Create a Lead Magnet

    Lead magnets. Every Tom, Dick and Harry seems to either have one or be talking about how much you should have one. You hear so much about them you definitely want one – but you aren’t sure why or, what having one is going to do for your business. Perhaps you’ve already spent time putting […]

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  • 3 Good Housekeeping Tips When Starting Your Email List

    Starting an email list is a great step to help you grow your business. There are so many benefits including: Helping you to keep in touch with your audience  Building a list of ideal clients who are engaged, warm and receptive to your new offers and services Building trust with your audience Sharing content in […]

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  • Lead Magnets – 10 High-Value Ideas Your Audience Will Love!

    Knowing what kind of lead magnet to create to attract the right people to your business can be tricky so in this blog, I’m sharing ten high-value ideas for lead magnets your audience will love AND some tips to help you choose what’s right for YOU! Before we get to the different ideas the first […]

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  • Five Easy Ways a Lead Magnet Can Help You Grow Your Business

    Social media is an amazing tool to help you be more visible and grow your online business. But, if you are relying on using ONLY social media to attract your ideal audience to your business and convert them into paying clients it can be exhausting. That’s because it moves so quickly! You constantly feel the […]

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  • 5 Reasons Your Lead Magnet Isn’t Working (and how to fix it!)

    What do you do if your lead magnet isn’t working? The purpose of a lead magnet is to attract your ideal clients to your business and build your email list by asking for their email address in return for the valuable piece of content you are sharing (via a landing page).  You can then nurture […]

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  • 5 Ways to Create a Lead Magnet with Value

    Is your lead magnet getting the downloads you’d hoped for, or are you hearing crickets? A lead magnet is a fantastic way to grow your audience, gather useful insights and generate leads but you can’t just share any tosh and expect results. So how do you make sure your lead magnet is valuable? Here are […]

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  • Why You’re MORE than just a Virtual Assistant.

    You’re a Virtual Assistant and you’re on a discovery call with a client and they utter those dreaded words – ‘I’m not sure what I need. I just need someone to help me do my admin, but I haven’t got a very big budget’. In reality means ‘I need a virtual assistant to help me […]

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  • Content Strategy for Beginners

      *Video version of this blog, content strategy for beginners in a 20 minute mini training for you! You know you need to create content for your business – it’s the shop window to your business, after all. Great content has the power to build trust with your audience, showcase your incredible expertise and skills […]

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  • Customer Touchpoints Strategy: 3 Steps for Maximum Impact

    What are Customer Touchpoints? Customer touchpoints are all the places that people come into contact with your business and are super important because according to expert marketers, customer needs between 7-13 ‘touches’ before they will consider buying. This means that individuals need to consume 7-13 different pieces of content in order to feel secure enough to buy […]

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