• How to understand your ideal client’s biggest problems.

    Learning how to understand your ideal client’s biggest problems is one of the most important things you need to do in your business because, when you understand them, you can help solve them! In my experience when a client has a challenge or problem in their business that’s keeping them stuck it comes down to […]

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  • When do your skills become less valuable?

    It’s sometimes easy in business to feel like our value is conditional. That our skills and impact is only valuable when things are going well and that it changes depending on the situation or the person we are dealing with.  Some examples of when you might feel like your value is less could be:  When […]

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  • Content Strategy: 5 Mistakes to Avoid When Creating Content

    Put your hand up if you’re tired of creating content for your business only for it to coast by your audience with a handful of likes and not a comment insight?  Put your hand up if you’re ready to start creating content that will help you get MORE in your business – more engagement, more […]

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  • 3 Things You Should do Before You Create a Lead Magnet

    Lead magnets. Every Tom, Dick and Harry seems to either have one or be talking about how much you should have one. You hear so much about them you definitely want one – but you aren’t sure why or, what having one is going to do for your business. Perhaps you’ve already spent time putting […]

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  • 3 Good Housekeeping Tips When Starting Your Email List

    Starting an email list is a great step to help you grow your business. There are so many benefits including: Helping you to keep in touch with your audience  Building a list of ideal clients who are engaged, warm and receptive to your new offers and services Building trust with your audience Sharing content in […]

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  • Lead Magnets – 10 High-Value Ideas Your Audience Will Love!

    Knowing what kind of lead magnet to create to attract the right people to your business can be tricky so in this blog, I’m sharing ten high-value ideas for lead magnets your audience will love AND some tips to help you choose what’s right for YOU! Before we get to the different ideas the first […]

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  • Five Easy Ways a Lead Magnet Can Help You Grow Your Business

    Social media is an amazing tool to help you be more visible and grow your online business. But, if you are relying on using ONLY social media to attract your ideal audience to your business and convert them into paying clients it can be exhausting. That’s because it moves so quickly! You constantly feel the […]

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  • 5 Reasons Your Lead Magnet Isn’t Working (and how to fix it!)

    What do you do if your lead magnet isn’t working? The purpose of a lead magnet is to attract your ideal clients to your business and build your email list by asking for their email address in return for the valuable piece of content you are sharing (via a landing page).  You can then nurture […]

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  • 5 Ways to Create a Lead Magnet with Value

    Is your lead magnet getting the downloads you’d hoped for, or are you hearing crickets? A lead magnet is a fantastic way to grow your audience, gather useful insights and generate leads but you can’t just share any tosh and expect results. So how do you make sure your lead magnet is valuable? Here are […]

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  • Why You’re MORE than just a Virtual Assistant.

    You’re a Virtual Assistant and you’re on a discovery call with a client and they utter those dreaded words – ‘I’m not sure what I need. I just need someone to help me do my admin, but I haven’t got a very big budget’. In reality means ‘I need a virtual assistant to help me […]

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