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That's you!

FOR THE WOMAN WHO KNOWS SHE'S CAPABLE OF MORE.

hell yeah you are!

xo

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Helping ambitious women turn expertise into income, visibility, and the freedom they’ve been working for.

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You’ve built something brilliant. Now it’s time to build it smarter, stronger, and more in line with who you’ve become.

Your business works. You’re booked, trusted, and successful on paper. But lately, you can feel the gap between where you are and the level you know you're capable of operating at. 
 

You’re craving more clarity, more profit, more freedom - and recognition for the expertise you’ve spent years earning. Because somewhere along the way, the business you built for freedom started running you.


+ You’re fully booked but not fully aligned 
+ Doing exceptional work at pricing, you've outgrown
+ Capable in your craft, but not always certain in your positioning


You’ve outgrown what got you here - and that’s not failure, it’s evolution.

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This next level isn’t about doing more; it's about defining who you are now and building the business to match. With intention, authority and standards that reflect your capability - not just your effort.

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That’s where I come in. I help experienced service-based women stop operating below their level by strengthening their identity, raising their standards, and building authority-led businesses that attract the recognition and revenue they deserve.

“I love working with you. I can be quite chaotic and like to jump between ideas, and it’s great for me to have someone who can not only follow along and keep up, but also who knows how to reign me back in when I’m getting carried away or distracted.

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I like having dedicated time to focus on my business; it means I continue to make progress. I like having someone to bounce ideas off and get feedback from. Working with you has definitely accelerated my progress, stopped me from getting distracted, and also, your ideas are much better than what I could come up with alone.

Over the last year, I’ve built out new evergreen funnel and lead magnets, created passive income opportunities, launched my membership and created new consultancy and 1:1 mentoring offers, adding at least 5 figures to my revenue.

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You’re also a great cheerleader when I’m doubting myself (which happens a lot) and always on hand to remind me of my strengths when the imposter syndrome sets in!"

Amy - Executive Assistant & VA Mentor

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The way I work is different

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I don’t believe in separating identity from strategy. Or authority from revenue.

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That's why we work on all of it:

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+ Your positioning and market presence

+ Your offers, pricing and services

+ Your leadership, standards and self-belief

Because your business cannot outgrow who you believe yourself to be.
REAL identity is built from identity, not algorithms.

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THERE'S NO ONE-SIZE-FITS-ALL PATH TO GROWTH

The right next step depends on where you are, what you need, and how ready you are to lead differently.
Here are three powerful ways we can work together - each designed to help you grow with clarity, confidence, and conviction.

01

1:1 Coaching & Mentoring

Bespoke strategy and mentoring designed around you.


Perfect for women ready to move fast, make intentional shifts, and build a business that feels aligned, profitable, and clear.

02

Amplify Mastermind

A six-month high-touch mastermind for women ready to step into their expertise, elevate their positioning, and scale with confidence.


Where you stop blending in and start being the obvious choice.

03

Group Programmes and Courses

Focused, high-impact programmes to help you refine your offers, strengthen your positioning, and grow with clarity and confidence.


No fluff. just strategy and uplevelled skills that get results.

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Business Growth Mentor and Identity-Lead Authority Coach.

I help experienced service-based women move from generalist to recognised authority - turning what they do into what they're known and paid for.


With over 15 years’ experience in personal and professional development and two thriving businesses of my own, I’ve supported hundreds of women to refine their positioning, strengthen their leadership, and build premium demand for their expertise.


Because real success isn’t just about what you build - it’s about who you become in the process.

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LEARN HOW TO 
package your services

EARN MORE, WORK LESS AND STOP TRADING YOUR TIME FOR MONEY. In this 45-minute masterclass, you’ll learn what packaging your services actually means, why value-based pricing is the key to breaking past your income ceiling, and the five key benefits that packaging your services will bring to your business.

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