Throughout life, you acquire lots of different skills and gain experience in various areas. This experience acts as data that we can draw from as we move through life. This data that we gather comprises learning, conversations, context, failures, mistakes, successes, results and feedback, to name a few. We draw from this data as we go through life, so the more ‘data’ we have to lean into in a particular subject, the more of an expert we become.
Having a broad and diverse skill set can be extremely advantageous. It can enhance your adaptability and problem-solving capabilities, for example. However, when it comes to your business, it’s important to recognise that just because you can do something doesn’t necessarily mean you should. Stepping into your expertise has numerous benefits, not only for your business but also on a personal level.
Recognising Your Expertise and Overcoming Limiting Beliefs
I know all of this might sound great on paper, and you might be wondering why, when it sounds so simple, does it feel so hard?
And the simple fact of the matter is that recognising your expertise and skills can be challenging because you tend to discount things that come easily or naturally to you. You often forget the journey and effort that led you to your current level of proficiency!
You may assume that because something is effortless for you, it lacks value. However, ease does not diminish the impressiveness of your skills.
There’s also a lot of mindset work that must be done here. Much of how we feel about ourselves and our confidence comes from within. Also, we’ve often been raised or programmed to be humble, not to brag, especially as women. Confidence is often mistaken as arrogance, but the two are very different things!
To talk about yourself and your skills more confidently, you must also overcome the misconception that the things you write about, know about, or talk about are unimportant or uninteresting simply because you are already familiar with them. Challenging your self-critical mindset and acknowledging your unique strengths is essential to see progress!
Remember, becoming an expert is not about being the best; it’s about having authority in a specific subject, field, or set of skills. When you eliminate the element of competition, it becomes less about other people and more about you. Instead of thinking about what everyone is doing or thinking, shift your focus back to what you love to do best – help others.
And if your knowledge can do that, that is a great thing.
Stepping into your expertise requires an intention and a decision to focus on a particular niche or market. The key to success is aligning your proficiency/talents and skills with your passions and values – that is how you build a happy and profitable business.