What are Customer Touchpoints? Customer touchpoints are all the places that people come into contact with your business and are super important because according to expert marketers, customer needs between 7-13 ‘touches’ before they will consider buying. This means that individuals need to consume 7-13 different pieces of content in order to feel secure enough to buy […]
So many of my clients come to me and say ‘I’m posting on social media consistently and spending lots of time creating content, but my content marketing strategy just isn’t getting results’. They feel frustrated and like they are wasting their time. They know that social media and having a content marketing strategy is a […]
Content repurposing is an extremely effective way of utilising your time effectively in your business. It is the process of taking one piece of content and adapting this by: Changing the format such as transcribing video training into a series of blogs or taking a social media post and expanding this topic into an e-book that […]
Creating a brand identity can be tricky and it can take time! There are lots of variables to consider and not just the visual elements such as your logo, fonts and colours. When you are your business (for example a stand-alone service provider and not an agency etc) one of the most integral parts of […]
