*Video version of this blog, content strategy for beginners in a 20 minute mini training for you! You know you need to create content for your business – it’s the shop window to your business, after all. Great content has the power to build trust with your audience, showcase your incredible expertise and skills […]
Producing content for your business is one thing. Producing content that is strategic, intentional, valuable and full of your brand personality is entirely another. Anyone can produce content for their business. They can share inspirational quotes, fun posts about national holidays, re-share other people’s content – but is it enough? Is it enough to connect […]
What are Customer Touchpoints? Customer touchpoints are all the places that people come into contact with your business and are super important because according to expert marketers, customer needs between 7-13 ‘touches’ before they will consider buying. This means that individuals need to consume 7-13 different pieces of content in order to feel secure enough to buy […]
So many of my clients come to me and say ‘I’m posting on social media consistently and spending lots of time creating content, but my content marketing strategy just isn’t getting results’. They feel frustrated and like they are wasting their time. They know that social media and having a content marketing strategy is a […]
Content repurposing is an extremely effective way of utilising your time effectively in your business. It is the process of taking one piece of content and adapting this by: Changing the format such as transcribing video training into a series of blogs or taking a social media post and expanding this topic into an e-book that […]
Passive income is something that all service-based businesses hope to achieve. The ability to bring money into your business without having to exchange any time or effort (other than the upfront effort to create it!). Passive income can create financial freedom when done well and you can add multiple streams as your business grows, but […]
Lead magnet, freebie, opt-in – whatever you call, a lead magnet is a great way of building up your email list, showcasing your depth of knowledge on a topic and building trust amongst your audience. But when you think about choosing the topic for your lead magnet, it is easy to fall into the trap […]
Creating a brand identity can be tricky and it can take time! There are lots of variables to consider and not just the visual elements such as your logo, fonts and colours. When you are your business (for example a stand-alone service provider and not an agency etc) one of the most integral parts of […]
